Running events is one of the most effective ways to promote your brand and achieve your marketing goals. However, an event is only successful if you can actually get people to attend it in the first place.
In order to fill your conference hall or event place with people and have plenty of opportunities to engage with potential customers, you will need to first get your event marketing strategies in place.
Got an event coming up? Well, here some of the best event marketing ideas you can employ to get the word out and attract more attendees.
Getting on social media as early as you can is crucial in order to create a momentum for your event, building a community and spreading the word.
During this stage, you should also have an event hashtag sorted out and be using it in all your social posts. Also, don’t get hung up with Twitter, Facebook or LinkedIn. Yes, her are still important, depending on who your audience is and where they go, however, you should also consider other social media platforms. Quora, Reddit, Tumblr, YouTube, Medium, Snapchat, and Pinterest are some great choices.
Regardless of what most people say, email marketing is still one of the best ways to raise awareness and boost attendance at your event. It is a natural way to contact people who have pre-registered for an event, mailing out contacts as well as following up with attendees after your event.
Not only that, it is also a great way to reach and engage a new audience that has not previously shown interest in any of your events.
Piggybacking the reach of influencers in your line of business is an effective way in order to make it more appealing to potential attendees and increasing knowledge of your event.
You can contact vloggers, social media influencers, bloggers, and other important people in your niche or industry. Such influencers can promote your event on your behalf to their group of followers, which can be thousands to hundreds of thousands.
Influencers are particularly effective if you are marketing to the younger audience (gen Z and millennials) and in particular industries such as beauty and fashion. A report found out that 70 percent of millennials trust influencers over endorsements from celebrities.
Yep, it is going social again. Social media platforms are indeed a huge space to get the word about your event.
A recent trend in the event marketing space, Live Streaming gives you direct interaction with your target audience, giving you a chance to invite them to your events. You can use this opportunity to give them a peek into what can happen at the event and making a compelling pitch on why they shouldn’t miss your event.
A study found out that nearly 30% of marketing experts believe that broadcasting live events also impact an event the most.
Share With The Media
Giving a press release is another great way to grab the attention of people who can attend your events. With a formal press release, you will invite local media in order to be part of your event, broadcasting it to an even broader audience.
With this, you can spark the attention of new supporters, brand ambassadors, and influencers. This is especially a great strategy if your goal is to spread awareness and inviting influential people to your event.
An often missed opportunity, most organizers tend to forget that they already have a strong network of potential advocates that they can tap into and focus solely on bringing in new people.
Word of mouth is consistently shown to still be one of the most effective and powerful marketing techniques that you can utilize. So, why not reach out to your past event attendees and incentivize them to promote and share your event on your behalf?
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