Designing your own website seems intimidating, doesn’t it? Well, you can actually be fearless by seeking the assistance of a professional web designer. There are many affordable web vancouver experts like A Plus Digital (https://aplusdigital.ca)that can guide throughout the process.
Here is a quick overview in order to design a website like a pro:
- Define Your Site’s Purpose and Strategy
Even if you already have an idea, defining your site’s main purpose is not a simple point to make. Before you go through the process of designing your website, you first need to be clear on its purpose.
This is beyond knowing your industry and defining a content strategy. You need to take note of your “unique selling point” and how you want to come across. Viewers are smart. They will know if you put yourself out there just to make a profit or raise your own profile. Since your website’s design is directly linked to your brand, it needs to come across as genuine and engaging.
When the purpose is made clear, the focus shifts towards what action you want viewers to take when they land on your website. Is your website there just to display useful information? To get someone sign-up with email? To sell products?
The answer to these questions will certainly affect how your website looks, as well as its future compositions.
- Consider the Latest Web Design Trends
Web design evolves quickly, but you need to learn how to focus on the prevalent trends. It is not because a web trend is current, it is necessary for you. Every website is designed according to its own structure. What others need might not be your necessity.
Take time and observe at what competitors are doing. See what can contribute to your system and which will mostly contribute to your brand.
- Choose Your Platform
There are lots of website builders and e-commerce platforms to choose from. But to sum up, let’s go directly to the greatest of them all: WordPress
WordPress is a self-hosted, open-source CMS or “content management system”. As of now, it is the most popular platform for designing a website.
Do some research and learn more about it.
- Select a Template or Theme
This is all about what is seen physically on the screen. It’s like the layout of the house and its structure. This mainly focuses on the appearance of your website and its flexibility to different gadgets and techy devices.
- Focus on Branding
How will the viewers remember you? How are you going to tell your brand’s story?
- So here is how it works:
- 70% is the choice of signature color
- 20% goes to choice of font style
- 10% is the imagery
The secret is said; therefore all you need to do is apply it incredibly.
- Content Optimization
Positioning comes after the basic structural process. This refers to where your content sits on each page, and how it must be laid out. this is the key to help your site rank higher on search engines like Google Bing.
- Website Publishing
This is the time to check that everything works before you go live! You can test the site in preview mode and ask the comments of your family, friends, and colleagues.
Congrats! You are now the proud owner of a live website. So now what? Can you kick back and relax? Of course not.
After doing the whole process, more improvement is needed. It is important to keep track of how your website is performing. You can connect your site to Google Analytics to know your current status. You can also ask the advice of web design experts to help you spot the areas that need further optimization.
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