It often feels like people at all four corners of the world are glued to their cell phone. In fact, there are more active phones in use than there are people. Being able to connect with your customers digitally, especially with the way the world has changed, has never been more important. Not only is it key to connecting with more customers, it is also how you can work towards building a local community.
Everything and everyone is online, which is why you’ll need to follow this guide to improve your digital marketing campaign:
Revamp your email marketing
Email marketing, while it sounds outdated in today’s world of social media, is actually one of the most cost-effective of all digital marketing efforts. It takes a few more steps, yes, but the extra effort often means marketers can earn an average of $38 per every $1 spent. This is a huge ROI that cannot be ignored, but it also cannot be reached without significant planning and an effective strategy.
You need to work on how to gain those email signups, and then how to engage your customers in unique and valued ways. You can really boost your relationship through email, but you first must demonstrate why customers should open your emails again and again. Find the right balance, however, and you have an open channel to a loyal, repeat customer.
Be smart with PPC marketing
PPC marketing can be a huge waste of money, or an instrumental tool. To avoid it being a waste it is important to understand the buyer cycle. By doing that you can pay to rank on more niche keywords, enabling you to save your budget while also targeting customers at very specific points. A soft sale that leads to email communication can be far more effective than going for the sale outright.
Be social on social media
All businesses must be on social media, though some will need to be really creative to get an engaged following. If you sell a service, for example, you will need to think of new ways to publicize yourself online. Text posts are becoming increasingly popular, and you can actually set yourself as an important influencer if you use long captions to explain complicated issues. This works even in image-first platforms like Instagram or TikTok. Just find ways to showcase your expertise in new ways, and you’ll grow a very unique following.
Be careful with influencer marketing
It is all too easy to buy new followers and engagements, even with new precautions put in place by social media giants. As such, you can end up paying someone with an entirely fake following and see absolutely no return on your investment. On the other hand, influencers can be key to get your brand and business out there. Vetting the influencers in advance is the most important thing you can do, and, barring that, try collaborating with other brands and businesses to expand your reach.
Build a real-life or digital community
People wherever they are want to connect and be a part of a community. If you have a physical store, then you can do this in person and use your digital marketing efforts to inform your followers and get people together in real life. If not, try to create digital communities online. Host live videos, inspire discussions in chats, and so on. Community building is the best way to keep customers engaged with your brand, and in turn, you’ll enjoy repeat business.
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