Influencer marketing is a lucrative market on different social media platforms, especially Instagram. More than 80 percent of marketers consider it to be the best means of building brand awareness for their business and boost sales on social media.
Certainly, the lifestyle and fashion industry is not an exception since it has a lot of fans seeking the best fit to wear. Encouraging these fans will be a difficult task for you unless you collaborate with niche relevant influencers to get ahead of this competition.
If you have a brand related to fashion world or if you are a person interested in stylish clothes, you should know these influencers in this field.
12,484 posts 18.3m followers
With a whopping 18 million followers, Chiara Ferragni sits by far on the top of our list of lifestyle influencers on Instagram. She is Italian and works on blogging, fashion design, and also the business. She is also the writer of The Blonde Salad which is her first book.
If you want to collaborate with a verified professional fashion influencer, this account is a must-see profile.
18,261 posts 9m followers
Sneaker News ranks number two on our list and is the world’s largest sneaker-focused account on social media. It is the verified account of SneakerNews.com which is a must-see site for information about things Nike, Adidas, Jordan, and everything related to the niche of sneakers.
10,689 posts 8.6m followers
Influencer number three is Camila Coelho, a Brazilian influencer who has been able to gain more than 8.5 million followers. She has started her site, camilacoelho.com, in 2010 and has founded her own collection as well. She has also millions of followers on YouTube and Facebook and is an expert in tutorials of celebrities.
33,919 posts 8.5m followers
The next influencer is the founder and CEO of Hypebeast, Kevin Ma. He is one of the top influencers in streetwear and is regarded as a leader in digital media entrepreneurship. With more than 30,000 posts related to lifestyle, his account has been able to gain about 8.5 million followers.
1,604 posts 6.1m followers
American born is the owner of laurenconrad.com and is running Laurenconrad with 6.1million followers. She is a designer, co-founder, and blogger and has first been famous in a TV show, Laguna Beach, California. Her picture has been featured on several magazine covers with considerable success in selling. Thus, her account is a must-see profile for you if you want to boost your business.
7,432 posts 6m followers
Mariano Di Vaio is another Italian fashion influencer on Instagram with 6 million followers. He has featured nohowstyle.com in his bio and is working as a model, blogger on MDV Style, actor and also a designer.
He has been featured on several magazines cover and has collaborated with famous brands such as Calvin Klein, Cuccinelli, Omega, and Cruciani. Therefore, you can trust his verified account and contact him to showcase your products.
1,354 posts 6.3m followers
Olivia Palermo has gained her fame via reality TV series, The City and is now a verified influencer on Instagram with 6.3 million followers. She has also appeared on the cover of some fashion magazines and has been the face of many campaigns on social media. In her bio, she offers shopping on oliviapalermo.com along with other kinds of collaborations. Be sure, you cannot find any other account better than this one for your content marketing.
5,868 posts 3.6m followers
With more than 3.6 million followers, Alexa Chung is another self-employed woman who works as a fashion influencer. She is only minding her own business via alexachung.com and @alexachung and has a must-see account which is a perfect choice for any collaboration.
6,419 posts 3.3m followers
Who What Wear and its collection are good options for those who take care of fashion. With more than 3.3 million followers, it offers numerous stories and plenty of products to shop.
12,514 posts 2.5m followers
Refinery29, with more than 2.5 million followers, tries to keep women inspired and entertained since. This account is more about aspects of women’s lifestyle than fashion. However, it sometimes offers things to shop and therefore is a good choice to market your products, especially things related to women.
12,050 posts 2.3m followers
Danielle Bernstein was just a student when she decided to found the blog We Wore What. She has posted more than 12,000 unique content to get about 2.3 million followers on Instagram.
2,048 posts 2m followers
Michelle Phan is a blogger and entrepreneur who is 50% child and 50% old! She has 2 million followers on Instagram and more than 8.9 million subscribers on YouTube. She has a noticeable amount of collaborations with famous brands like Lancôme and L’Oreal and therefore is another great choice for you to build your brand awareness.
3,083 posts 1.7m followers
Jenn Im is one of the top fashion influencers from Los Angeles with more than 1.7 million followers on Instagram and 2.5 million subscribers on YouTube.
8,424 posts 1.6m followers
Xenia Tchoumitcheva is a Russian-Swiss blogger (chicoverdose.com), a model (from 12), and also an actress. She is a bit different from other fashion influencers in terms of literacy since she has a bachelor’s degree in economics and is able to speak six languages fluently! One of the 99 most influential women in the world in 2016 by AskMan is certainly a perfect choice for influencer marketing.
1,448 posts 1.2m followers
Zoella Zeebo (a.k.a Zoe Sugg) is a fashion and beauty influencer and a blogger. She has made a major impact on YouTube. With more than 1.2 million followers on Instagram and 4.8 million subscribers on YouTube, she can be another high profile choice for your campaign.
6,051 posts 1.2m followers
Julia Engel is another women who has started her online activity as a blogger since college. Her beautiful style caused a strong partnership with famous brands like Coach, Gap, and Tory Burch. Now, she is one of the top fashion influencers on Instagram with about 1.2 million followers. The founder and creative director of Gal Meets Glam would be good choice for your business.
7,315 posts 1.1m followers
Maria Helena Bordon Meireles is our last top fashion Instagram influencer with more than one million followers. You cannot find any other fashion style more beautiful than her and you see a variety of pictures of her figure on her feed. Also, byhelenabordon.com is a great source for everyone interested in fashion and style industry.
Influencer marketing is now a necessity for many businesses, especially in the niche of style and fashion. This is exactly why many fake accounts with bought followers are active on Instagram and many of them want to sell Instagram accounts, based on Social Tradia.
It is, therefore, a must to choose influencers carefully and from valid lists. Of course, the more followers an influencer has, the more expensive he/she will be. Many influencers use social media escrow services to get ahead the completion. Thus, organic influencers are a perfect choice if you do not have a noticeable amount of money for marketing.
They are sometimes called Nano-influencers and will not charge you much. However, you can offer them some options like discounted prices to thank them for advocating your brand.
To read more on topics like this, check out the marketing category.