5 Best Email Marketing Practices

In today’s guide, we’re going to take an in-depth look at some of the best email practices that can help you grow your business’s sales and traffic using your mailing list this year. The guide assumes that you’ve already created a detailed overall digital marketing strategy and also enlisted the help of the best marketing software that can help you track your progress.

Without further ado, let’s jump into this.

What is Email Marketing?

Defined simply, email marketing is a marketing and sales strategy where commercial messages are sent to specific customers in an effort to encourage conversions, inspire referrals, and increase engagement. Technically speaking, email marketing now also covers one on one communication, such as messages sent over email to solve specific customer queries.

Components of a Typical Marketing Email

The Subject Line

This is your first touch point with your prospects in their inbox. If an email you send has a subject line that’s missing information or misleading, your email may never be opened, let alone read.

The Greeting

Here, you have the option to pick a specific or one-size-fits-all salutation that will not be customized for each of your prospects.

The Content

There isn’t a specific format that’s followed when crafting an email marketing content. Feel free to play around with the embedded videos, text, images, charts, and even GIFs.

The CTA

The Call to Action (aka CTA) should directly link your marketing email to your business’s revenue-generating action.

The Unsubscribe Button

It is unlawful to have a hidden unsubscribe button or none at all. You should always abide by this essential email marketing standard, especially if you purchased the email list’s customer email IDs.

5 Best Email Marketing Practices

Are you finally ready to take your email marketing efforts to the next level? Here are a few practices you should always observe.

1. Reward your Loyal Subscribers

Loyal email subscribers are the lifeblood of your business. They click your emails, scroll through, and pick your store to make their purchases from. As such, ensure you constantly reward them for their engagements and loyalty. Various ways you can do this include offering them early access to exclusive products and services or special discounts on future purchases.

This is a great trick to help them feel appreciated – and you won’t be losing anything. It is a mutual benefit.

2. Optimize Your Landing Page

Nowadays, most customers are busy and counting on seeing exactly what they’re supposed to get after clicking your emails’ call to action. As such, ensuring you craft a seamless transition for subscribers who have done as you asked is of paramount importance.

With that in mind, carefully optimize your landing page such that it promotes a positive user experience and is aligned with your goal as well as the email’s content.

3. Make Most (if not all) of your Emails Time Sensitive

There is nothing like adding a touch of urgency in your emails to spur your prospects into taking action. After all, FOMO (Fear of missing out) is a basic human instinct that every digital marketer should integrate into their marketing strategies.

So, in your future emails, set time limits in which your prospects will be required to take a certain action, and you should see an increase in conversion rates as well as clicks. Also, remember to point out this urgency in the emails’ subject lines.

4. Use Double Opt-in

When new subscribers sign up for emails on your site, send them a link that asks them to confirm their subscription. This process is the good old opt-in option that allows you to verify the authenticity of the subscriber’s email address.

Double opt-in feature adds another step to your subscriber’s journey, however, they are without a doubt one of the safest email marketing practices available. After all, quality over quantity, right?

5. Experiment and Deliver Emails at the Right Times

What is the best time and day to send your emails if you want to get the highest open rates Google suggests 10 a.m. on Tuesdays. Since this advice was suggested by some of the best leading marketing blogs, it’s been circulating on the internet for years now, which has naturally resulted in inboxes getting bombarded at that time and day. This eventually ends up causing the opposite effect.

With that in mind, what you should do instead is collect data through email tracking and keep experimenting until you hit the “sweet spot.” That “sweet spot” isn’t always going to be what the internet says it will be! Your customers are unique — cater to them and they’ll thank you for it.

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