Naturally, every business wants to grow. But what exactly does growth mean in 2021?
A business that is successfully growing cannot be measured by a single factor. Instead, growth consists of a variety of different points. Here are some of the main (and most desired) areas of growth:
- Social media followers
When a business is experiencing increased numbers in at least a couple of these areas, then it’s fair to say that they are growing. For example, after its first 6 months, a start-up business might suddenly witness a giant increase in their sales and social media followers. Several months later, they might be doing so well that they can open 2 new office spaces. This is successful growth.
So, as a business owner, you’re likely looking to grow your business through marketing. This makes perfect sense, as marketing is a one-way ticket to success – but only when it’s done right.
Let’s look at 5 key marketing tips to grow your business.
Focus on SEO
For those that don’t know, SEO marketing (which stands for ‘Search Engine Optimization’) is the process of making your website more visible in popular search engines, like Google Chrome and Safari.
Think about when you search for a product or service online. You’ll type it into a search engine and, most of the time, you’ll click on a result from the first page. You’ll rarely go to the 2nd page, right?
Because of this, every business wants their website to show up on the first results page, or at least the 2nd one. This way, there’s money chance of consumers visiting their website and buying their products.
This is where SEO marketing comes in. SEO marketing is done in a variety of ways, such as optimizing your website (making the load times faster) and publishing articles and blogs with key words sprinkled in them that will attract searches.
However, SEO marketing can be difficult for beginners who don’t understand it. This is why your business should hand over your SEO marketing to an expert company who will work closely with you and take care of it all. Visit clickintelligence.co.uk to get started.
Post regular content to social media platforms
Social media marketing becomes more important as each year goes by. To grow your presence on platforms like Facebook and Instagram, you need to regularly post content (photos, blogs, updates) to keep your audience engaged and up-to-date.
Work with an influencer
Social media influencers are huge in the marketing world, right now. Businesses, big and small, are desperate to work with them for increased exposure.
You should aim to collaborate with an influencer within your budget.
Personalize customer communications
Modern customers love personalized communications, from being referred to by name in emails to having products recommended to them based off their purchase history.
Create a brand kit
Having a brand kit is smart – and it’s becoming a necessity for businesses. Therefore, you should be looking to create one.
A brand kit is simple. Generally, it consists of a business’s logos, relevant images (such as ones of popular products), color profiles, fonts, and contact information.
Brand kits are then made available through your website or via request. For example, if a media outlet is doing a story on you, they’ll likely request to see your brand kit.
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