As you should always be on the lookout for effective new ways to market your business, continue reading to discover 7 new marketing techniques to try out.
7 Marketing tips to promote your business:
1. Use the same handle or screen name for all of your social media accounts
In order to make it easy for your followers to follow you or your business on all of your social media accounts, it’s a wise idea to use the same handle or screen name across all of your social media accounts. Instead of creating a unique screen name for each of your social media accounts.
2. Run photo contests
By running photo contests, which challenge your followers to take photos of your business’ goods or services and to post their photos on their social media feeds, you’ll be able to market your business to thousands of potential customers. All for the low price of a single prize. If you’re lucky one of your first photo contests may attract entries which may go viral.
3. Offer limited time deals on popular coupon sites
One way to market your business is to create coupon codes, which you’ll be able to promote on popular coupon sites. As potential customers will be far more likely to visit your website, if they feel as if they’d be getting a deal. As people love sales and getting items for less than their recommended retail price.
4. Make sure that your social media posts all contain eye catching images
As humans are visual creatures and are instantly attracted to images, make sure to upload a suitable photo for every social media post which you publish. In order to ensure that you capture your audience’s attention.
5. Use infographics in your marketing campaigns
Infographics are a great way of attractively presenting information to your potential customers or clients. As a bonus, if you’ve never created an infographic before, there are a wide variety of templates which you can use to create your first infographic.
6. Create product videos
Potentional customers are far more likely to purchase a new product if they’re able to watch a video which features the product in question. As by seeing what a product looks like in a video, individuals will be far more likely to trust that a product looks and works as it should.
7. Feature your customer’s images on your social media account
Online shoppers will be far more likely to trust images which have been posted by real life customers, than images which you’ve shot. So it’s a great idea to regularly feature the photos which your customers have taken with your products on your social media pages.
Better yet, you may want to promote a hashtag, which your fans and customers can use, so that you’ll see and share their images. As most of your fans, will be excited by the prospect of appearing on your business’ social media feeds. Especially if you’re willing to give them a discount off their next online purchase.
So if you’d love to increase your business’ digital sales, it’s a great idea to test out some of the innovative digital marketing techniques listed above!
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