In today’s fast-paced world, we can’t blame businesses for quickly becoming overwhelmed by the sheer volume of tasks in their hands. For that reason, it is always important to have amazing employees at the ready to step in and tackle jobs for the business. To enjoy long-term success as a business professional, we must master our hiring habits to best build a positive and functioning team.
Today, we are going to dive into what has been described as the ‘Amazon of Job Seekers’, otherwise known as Glassdoor. When businesses build competent Glassdoor profiles, they set themselves up to enjoy great long-term hires from a talented pool of professionals.
Build a Better Glassdoor Brand Today
First and foremost, we need to understand what Glassdoor is and why it has become so popular. Glassdoor is an employment opportunity platform that allows employees to review and give notes about employers that they have worked for. This information could be as simple as questions granted during an interview or as detailed as benefits, salary, and other more delicate matters of the job.
In today’s data-driven world, prospective employees are turning to Glassdoor to make sure that they are working for a positive business. How can you set your Glassdoor profile up to attract the best candidates?
1) Fill Out Your Profile – First and foremost, we really need to make sure that our company profile is maximized. This means that we need to pay special attention to our Glassdoor employer details, including professional websites, locations, company size, and industry. The more data provided, the better it will be for search engines to push people in your direction.
2) Create Realistic Expectations – The easiest way to stymie your search for great employees is by setting up unrealistic expectations. Unrealistic expectations can turn a great job opportunity into a failed experience for both parties. Take time to outline in realistic terms what the expectations are for the position that you are hiring. Lay out expected duties but retain a personable air. You are appealing to your employees on both a professional and a personable level. This is an opportunity for them and an opportunity for you!
3) Monitor Glassdoor Reviews – The worst thing a business or brand can do is allow a bad message to go unchallenged. When reviews come into your business on Glassdoor, you have the right and expectation to respond and challenge where appropriate. Respond to all reviews, including the good, the bad, and the downright disastrous. Dealing with negative reviews must be approached delicately as the issue can only become exacerbated. Consider working with a social media manager or a crisis response team for issues that feel beyond your control.
Glassdoor is just another great platform that is offering data to both employees and employers. Like any other tool within our digital toolbox, it is up to us to seize the opportunity to set ourselves up for success. Are you ready to find success?
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