A business strategy is one that must constantly be reevaluated, adjusted, and acted upon in order to ensure consistent growth over the life of your business. In order to ensure that you continue to remain relevant online, one of the biggest areas that businesses need to focus on is their search engine optimization (SEO) strategy. As your website changes and grows over time, there may be areas where your SEO has weakened, making it possible for more careful businesses to steal your place. Are you looking to improve your rankings this year? If so, here are some tips to help you improve your SEO in 2020!
Pay close attention to developing changes within Google.
SEO is not something that you can set and forget. Google is always updating their algorithm, which means that you must be in-the-know if you want to make sure that your website is doing everything it can to gain the search giant’s favor. Take, for example, their most recent announcement surrounding page experience. As it states on its website, Google will be updating their current search engine metrics sometime in 2021 (due to the impact of COVID-19). In this update, Google will also determine your ranking based on factors such as how easy your web pages are to use, whether or not they are compatible on both desktop and mobile, and how quickly it loads.
Knowing these changes ahead of time is key to making sure that your ranking does not fall unnecessarily because you were unaware of new developments. Make sure to join communities and find other sources of information that will keep you updated regarding such matters.
Make your website more desirable to look at and use.
While the SEO strategies of most companies often boil down to content strategy and keyword research, there are other aspects that play a major role as well. Continuing from the example above, one key area to focus on moving forward is the user experience. What many forget is that even if you are observing more technical SEO strategies, users are not going to want to visit a website that is buggy, difficult to navigate, and unpleasant to look at. Some questions to ask yourself include:
- Is my website attractive and inviting?
- Is my website easy to navigate and use?
- Is my website fast or slow and buggy?
- Is my website functional on desktop and mobile?
Remember, an SEO strategy that only focuses on your content is only half of the equation. If you want to make sure that you end up at the top of the search results, you must have a website that observes SEO rules and looks great doing it.
Focus on getting plenty of backlinks.
Creating great content on a regular schedule is a great way to build your authority and progress over time. However, you must also make sure that your content is being noticed and referenced by others if you are looking to rank higher and build domain authority. How do you do this? Working on networking, developing assets that others want to use, and securing backlinks is what you will need to do in order to grow. If you haven’t already begun working on your backlink strategy, now is the best time to start.
In theory, developing and launching an SEO strategy sounds simple enough. However, if you do not have any prior experience with SEO, it can become quite frustrating to try to figure this out on your own. Fortunately, you are not alone, and there is help available online designed to help you in these areas. One great resource to turn to is Search Atlas. Search Atlas is an SEO company that provides users with free tools such as free keyword research, Google crawler insights, and a content optimizer to help you develop your content where it may be lacking. If you’re looking to grow your SEO strategy in 2020, seeking out the help of a company like Search Atlas is an excellent way to get the boost that you need!
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