If you happen to be a vigilant website owner, striving to keep your website looking as up-to-date as possible is likely high on the priority list. You are probably also aware that this perhaps easier said than done, partly down to the rapidly evolving, fluid nature of the digital landscape.
Occasionally, when traversing the billions of internet pages, one will come across a site neglected of updates since the early 2000s. They stick out as being unoptimised, potentially ugly, and a nightmare to navigate around.
In order to make sure your website does not suffer the same fate, here are some ways in which you can modernise your online presence and avoid becoming outdated.
The content itself plays a major role in the relevancy and longevity of a website, and it is one area that requires constant updating. World events, shifts in social paradigms, and advancements in cultural theory all have the potential to quickly make content feel irrelevant and outdated.
Whether it happens to be editing existing posts and whitepapers, or posting new blogs and articles, making sure to keep on top of the regular production of current content is essential.
A Complete Overhaul?
When updating your website, you may find it useful to think about some of the fundamental aspects of what makes the ideal digital experience. While taking your site’s visitors into account, subjects such as functionality, accessibility, and optimisation across various mediums are worth taking a look at.
Sometimes, this might mean a complete overhaul is necessary. For example, if the sitemap is badly established and difficult to navigate, a brand-new layout may be essential in modernising the final result. If you do not know where to begin or want some expert advice on the matter, a web design Birmingham company, such as ALT Agency, is well worth checking out.
Modernising your website can mean implementing the latest developments in software, as this might allow you to make the most out of the user experience while possibly meeting customer expectations of what a website should look like.
It might be said that without striving to employ the latest software options, you can find yourself at a significant disadvantage when compared to your rivals, especially if your website acts as a digital storefront.
A few examples worth considering include chatbots, virtual reality options such as digital tours, augmented reality, and any option that provides the visitor with a greater level of interactivity and agency.
Streamline Your Pages
Pages that appear overly busy with images, unnecessary banners, or excessively colourful text is one of the best ways to show your audience your site is outdated. This was an aesthetic perhaps most enjoyed in the infancy of the digital age, and the art of website design has changed profoundly in the last decade alone.
To combat this, a minimalist approach may help you in the first instance. For example, do not be afraid to use empty space, as this can be a great way to tidy up your pages and direct your visitor to the point on the website that matters most, be it your written content or your product.
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