According to TubeKarma Reviews, one of the most important things you can do to give your YouTube videos a leg up is to choose the right keywords. But how do you determine which keywords to target?
Here are some tips for researching video keywords on YouTube:
1) Use Google AdWords Keyword Planner
The Google AdWords Keyword Planner is a great tool for researching video keywords. Just enter a few words related to your topic, and the planner will generate a list of related keywords and ad group ideas.
2) Use YouTube Autocomplete
Another great way to find keywords is to use YouTube’s autocomplete feature. Start typing in a keyword or topic, and YouTube will automatically suggest related keywords.
3) Use Google Trends
Google Trends can be a helpful tool for researching video keywords. You can search a keyword and see which topics people are searching for most right now.
4) Use YouTube Related Searches
Another great way to find keywords is to explore related searches on YouTube. Just type in a few terms related to your topic, and you’ll find all the videos that are getting the most views on YouTube related to that topic. Then check out those titles and descriptions to see what words they’re targeting so you can do the same thing.
5) Check Out Your Competitors Videos’ Keyword Rankings
You can use TubeBuddy’s Site Audit tool to see which keywords your competitors’ videos rank for. This will help you determine which keywords might be a good fit for your video, as well as the difficulty of ranking for that keyword.
6) Use Google’s Related Searches
Google’s related searches can also be a helpful tool for researching keywords. Just type in a few terms related to your topic, and Google will show you the top searches related to those terms.
7) Use YouTube Suggested Video Option
Just like with the main results page, when you’re searching for a specific keyword or phrase or brand name on YouTube, it will offer additional suggestions ( even playlists) based on that search term.
8) Watch for Trending Videos on YouTube
Finally, keep an eye on the trending videos on YouTube. These are the videos that are getting the most views right now. Checking out their titles and descriptions can give you some ideas for keywords to target.
When considering keywords, think about:
- What do you want your video to rank for? (for example, if you’re a plumber and you’re creating a how-to video about fixing leaky toilets, then “how to fix a leaky toilet” would be one of your potential keywords)
- How difficult is it to rank for this term? (you can use TubeBuddy’s Site Audit tool to get an idea of how competitive the YouTube search results are for any given keyword)
- Which terms make sense within the context of your video? (just focusing on targeting super-competitive long-tail keywords isn’t always the best approach)
Keeping these things in mind will help you target the right keywords for your videos and give you the best chance of ranking in YouTube search results. In addition, by being consistent and staying on top of your video optimization, you can increase views and subscribers, which will help you grow your channel.