Such a large percentage of our purchases are made online these days and that is why my business partner Marc Leder and I set up our own drop shipping company. One issue which we have had however, has been the reviews of some of our competitors, which we believe to be not always true. Reading reviews however is something which you should be doing when online, just be careful around their validity.
When making a purchase online sometimes it can be tough to determine if the product is up to your needs. The internet provides a much wider range of products than stores, so it is really important to do your research before making any form of purchase. A great way to get good overall opinions of the product is by reading consumer reviews prior to making a purchase. Below I have included some good tips on finding top consumer reviews and why it is so important to read them.
As previously mentioned, simply reading reviews is massively important. Reading reviews will give you a real insight into the products you are interested in buying. You will gain an insight into the quality of the product and what others think of them. With such variety of the same product online, reading reviews can make give you the information you need to make an informed decision. The better the average review, the better the product will be. Think of it in movie terms. If you are going to see a movie and you have the choice of a one star rated movie or a five star rated movie, it is an easy choice. Use consumer reviews in the same way and help them make your decision.
Making Sure Reviews Are Authentic
Unfortunately there are a lot of fake reviews online, some are difficult to spot so I have included some tips to catch them. A good way to start is by simply viewing the profile of the reviewer. Most fake reviews come from profiles that have common names and no profile picture. The amount of reviews over a certain period of time is also something to look out for. If there is a high number of reviews in a short space of time, it will likely be the case that the product has been targeted by a fake review campaign. Some fake reviewers use the review as an advertisement for another product. If you see any review that includes a link to another website that is promoting another product, this will be the case. You cannot take faith in reviews like this as they are slandering the product for their own financial gain, so the information will not be authentic.
Read a Mixture of Reviews
Initially it seems like the best thing to do is to read the top reviews on the product. Whilst this is fine, it is important that you read mid to lower reviews also. Reading top reviews will give the success rate of the product and how it has benefited the consumer’s needs. If you read mid to low review you will get a rounded opinion on the product. Not everyone will have a bad experience with a product, but it is important that you read the reviews of people that have. The reviewer’s circumstances may be the same as yours, so this can deter you from a product that isn’t worth your money.
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