We are living in an age where a company’s online reputation is more important than it has ever been before and it is absolutely crucial that your business understands this and lays heavy focus on what is being said about your company by the line community. It is because of this importance that so many businesses are reaching out to reputation management services in order to enhance, maintain or fix their online reputations. Indeed if you look over some reputation management consultant reviews you will see just how big an impact they are having on so many businesses around the world.
You may think that you don’t need service like this because your online rep is doing well, but it doesn’t take much for it to be completely decimated, and here are some examples of how that could happen.
There have been many cases where a CEO or a member of the team may have been little emotional or even a little inebriated, and they thought that it would be a good idea to post something controversial or an ill-timed joke, which quickly goes viral. If this happens then the internet is going to share that content like wildfire and before you know it things will have gotten out of hand. This is just how easy it can be to ruin your online rep.
Something else which we have seen evidence of in the past is a disgruntled ex-employee making it their mission to try and tarnish the reputation of their previous employers. This is actually much easier to do than you may realize, and they can create multiple email addresses and leave a barrage of scathing reviews on sites like Yelp and Google. You can try your best to discredit these reviews of course but once they have been said, they will have already left an impression which can damage your business’ reputation online.
Guilt By Association
Guilt by association is another way by which your reputation could be completely tarnished through no fault of your own. Let’s say that you have made the smart decision to partner up with another company in order share offers and boost both businesses. In the event that the other company is brought into disrepute, be it for legal reasons or ethical reasons, the internet will rightly react to this and there will be all manner of negative content written about that business. Your association with that company however will see you tarred with the same brush, and this could have a massively damaging impact on your online reputation. People will associate the business who did wrong with yours, even if you are completely free from guilt. This can happen with no prior warning and before you know it the reputation which you have worked hard to achieve could be in tatters.
As you can see, it doesn’t take much to have your reputation destroyed.
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