What are you going to do with your blog if you don’t want it anymore? You could just let it rest there and hope that it keeps on generating a few drops of passive income. Or you could sell it!
In 2018, there were an estimated 505 million blogs floating around the World Wide Web. That is a whole lot of content. Which in turn is used for a whole lot of content marketing. Almost every company – for example, Casual Dating Websites – invest substantial sums into content marketing. And that is not only great news for all those singles out there looking for an easy hook-up.
It’s also great news for you, if you’re looking into selling your old blog.
What makes a blog attractive for buyers?
The chances of finding someone who wants to buy your blog because he really likes it, are probably lower than winning the state lottery. Your blog will also not be bought because it has a lot of likes, page views and/or followers.
What your blog needs in order to attract potential buyers is a sound business model. In other words: They want to know how much money the blog brings in, how much money it costs and how much time you spend on maintaining and running it.
Needless to say: A lot of traffic, may readers, plenty of social media followers are valuable selling points, but in the end it all comes down to how much money the blog makes. For your potential buyers it’s all about a decent return on investment. Period.
How to boost the selling potential of your blog
If your blog is already a good source of passive income, you’re pretty much golden. If it is not, then you should put some more time into the blog, before putting it on the market.
And when it comes to generating money with your blog, SEO (Search Engine Optimization) is your best option. Start adding so-called ‘money keywords’ or ‘buying keywords’ into the existing articles. These should of course always be related to the topic. If your blog is about traveling and you’re writing about one destination, add words like “the best guided tours in xxx”, “top rental car deals” or “the cheapest museum tickets” and link theses keywords to your corresponding affiliate partner.
Other options to s your passive income via your blog include advertisings from Google AdSense or selling your own products like e-books or even creating an Amazon Shop on your blog using an Amazon store blogger template.
Establish the selling price of your blog
One of the biggest obstacles when it comes to selling “your baby” which you’ve cared for, nourished and put so many hours of work into, is to emotionally detach yourself from it. Again: The value of the blog is only verified on how much profit it generates. Profit – not revenue!
When selling your blog, you most likely will be asked how much time you spend on the blog each month. And as these working hours will be deducted from your revenue, you’ll need to put a price tag on them. The cost of a working hour is usually between 15 and 30 USD.
Another thing you need to consider when establishing the selling price of your blog is its age. Blogs under three years are normally not as expensive than blogs which are older than that.
When all is said and done, take the monthly profit of your blog and multiply it by 20 for ‘young’ blogs and by 30 if they are older than three years.
Where can you sell blogs?
The asking price for your blog usually determines the stage on which you’re going to sell it. If you are looking to get your blog on the market for less than 10K, then www.flippa.com is a great place to sell it. This platform provides an easy to use evaluation tool, making the marketing process quite simple. Of course, there are plenty of other marketplaces in the net, which are also worth looking into.
If you are selling a bigger fish which is worth more than 10.000 USD, you should acquire the services of professional brokers like “FE International” or “Empire Flippers”. As you can probably imaging, selling your blog this way is a bit more complicated and a whole lot more time-consuming. You will need to get all your financials up to date, see that you can proof every transfer, etc. But in the end, all that effort is well worth the huge chunck of money you’ve got from selling your old blog.
To read more on topics like this, check out the business category.