Marketing basically refers to any activities a business pursues in order to promote its goods and services. It comes in many forms, including traditional advertising (think commercials and other paid ads), social media outreach, personalized email marketing, and even word-of-mouth marketing at business conventions. It’s a diverse career path where you’ll employ many principles from a variety of disciplines, including psychology, product development, business intelligence, and more.
A successful marketing campaign strategy is made up of many individual parts, and by pursuing a marketing major, you’ll learn how to use all of them. Today’s reliance on big data and digital transformations means that the most successful marketing efforts are data-driven, so you won’t just be learning abstract business principles. You’ll be learning about advanced data analytics, how to create original content that resonates with your audience, and how to use market research to help businesses reach their full potential. Here are just a few reasons why majoring in marketing is a great idea and how to make it happen.
SEO is always in demand.
Every modern business needs to have a strong online presence, and search engine optimization is at the heart of every good digital marketing campaign. It isn’t just about using the right keywords these days, either. In fact, thanks to natural language processing algorithm updates that can determine the intent behind words, the old methods of “keyword stuffing” may even backfire and hurt your marketing efforts.
When you major in marketing, you’ll learn all about content marketing, which is frequently called the future of advertising. This is any original content (blog posts, YouTube tutorials, podcasts, etc.) you create that shows off your companies products, services, and expertise in your niche. The beauty of it is that it works for everything. Let’s say you need to market a custom door hanger, for example.
You could produce a video that shows off the customization process for the hanger on your company website. This would be a great opportunity to show off multiple sizes that can fit knobs, door handles, or even a large barn door using hooks. You can also show off some of your best designs, go into detail about weight capacity, and even detail a bulk buying discount.
Companies large and small need content marketing to stand out among their competition, and the skills you learn as a marketing major will make you a valuable asset.
You’ll learn to use business intelligence tools.
Modern marketing efforts need data to back them up, and that’s exactly what you’ll be providing when you learn how to use a marketing research information system and other business intelligence programs. With these tools, you’ll be able to quickly pull data from primary and secondary research sources and apply them to virtually any situation.
This makes it easy to perform a concise competitive analysis. You can even use a combination of historical data and current customer data in predictive analytics to predict future customer needs and act on them before anyone else. Here’s what you’ll need to do to get accepted into a marketing program at your dream college.
Seek admissions counseling.
You aren’t on your own when it comes to applying for college. Seeking counselling for college admission can give you an edge over other applicants, whether you’re still a high school student or an older college applicant. The college admissions process can be treacherous with high-scoring test requirements, extracurricular requirements, and other challenges, but college admission counseling can help you prepare for it all.
With the right college counselor on your side, you’ll have the best study materials available to prepare for tests, you’ll have practice to ace admissions interviews, and you’ll be able to write a personal statement that stands out from the ground and paints you as the excellent student you no doubt are. If you want a career that’s constantly evolving and rewarding to those with the right skill sets, choose a marketing major and start pursuing your degree today.
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