When planning an event, it is important not only to take care of all the organizational details, such as the choice of location and set-up, but of course also the communication. So, what are the most effective choices to attract people, and what are the right means to arouse emotions and interest?
Communicating an event requires careful planning, both before, during and after the event itself, and in addition to digital marketing activities, on-site visual communication is also crucial to achieve the success and making it all work.
Particularly when it comes to outdoor events, communication is also important for safety reasons. How, then, to ensure that no detail is forgotten and to realize a successful event?
Tips to manage the communication before and during the event
If you are planning an outdoor event such as a concert, fair, show or a sport match, it is important to respect certain deadlines, not only to make agreements with the various relevant parties, but also to communicate the event well in advance.
In general, especially if it is a large event, it is best to start at least 12 weeks before the planned date with a precise marketing and communication strategy.
All relevant information should be communicated, but it is better not to reveal everything straight away and thus create some suspense. For example, if famous guests are expected, it is recommended to communicate their presence in the following weeks. It is needless to say that a web page and social media are certainly among the main tools to be used for this purpose.
During the event, a LED wall display can be a game changer both for marketing and informational needs. Furthermore, installing these large displays can be useful to reproduce certain moments of the event or some useful information and thus make it visible to everyone, even those who are far away from the stage or pitch in the case of a concert or a match.
LED walls are useful tools in outdoor communication, both because they guarantee excellent image rendering in all weather conditions and because they can be customized in shape and size, allowing for a large surface area without visible seams.
Also, do not forget to place outdoor signage to manage the flow of people at the entrance and to indicate where services such as toilets, refreshments and medical assistance are located.
What to do after the event
Certainly, one thing to do is to collect feedback from participants through a live or mobile survey during or a few days after the event in order to analyse the data, useful for future editions or to rethink marketing and communication strategies.
Moreover, it is important not only to measure participants’ reactions and their sentiment, but also not to lose contact and create a relationship with them.
The aim of the after-event communications is not to let the attention on the event drop, but rather to thank the participants, continuing to arouse emotions in those who attended, perhaps sharing photos, hashtags and videos, thus trying to create a sense of anticipation especially if a next edition is in prospect.
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