In the passing year, we’ve seen how quickly you need to react when it comes to changes of functioning the business – the whole situation with COVID-19 made many business owners think to switch to online channels and online shopping if they want to save their business.
The days where billboards and newspaper ads were the most effective means of promoting brands and products are surely gone, but nobody expected that everything would change so quickly. Sure, digital marketing became extremely important in the last few years, but this year, it became a necessity for all businesses. If you want for your business to survive, you need to upgrade your digital marketing channels and make your business visible online.
This question is the beginning of everything. It can sound like a simple question, but you need to think about what you want to accomplish with your digital marketing strategy. Is it brand awareness, more leads, get more sales, go to the top of the search engine results? It’s not that simple, but once you determine what is your ultimate goal, you’ll know what your strategy should focus on.
For example, if you want to make brand awareness, your strategy should focus on storytelling about your business – your content should be interesting, stunning, and capable of touching your potential customers. But on the other hand, if you want to get more customers, you need to make content that is promotional, that will lead customers to buy your products and to come back again or recommend it to their friends. Once you determine that, you’ll develop a strategy more easily.
As a customer, you probably see thousands of brands daily, and according to researchers, that number goes up to 15.000. But how many brands are capable of attracting your attention? The same researchers say that the number of brands that can impress is single-digit. To make your business one of those 9 or 10, you need to have a story that is capable of attracting attention. You need to listen to what your customers want, and combine it with the best of your brand story. Shortly – you need to give customers what they exactly want to see, but they don’t know that yet.
Think different, be brave, and give something unusual, bold, different, give your brand a chance to be one in a million with an interesting story and revolutionary approach to the customers. The more unique your approach is, the more likely is that your potential customers will pay attention to your business and brand.
The main mistake in digital strategies is the impossibility to identify the main social media channels for business. Many marketing experts think that business needs to be present everywhere, but that’s not true. That approach can only result in wasting time and resources. First of all, you need to think about your business and its target group – what are you promoting and who you want to attract.
For example: if your target group is young and your brand is fashionable, you’ll probably think of Instagram, TikTok, and Twitter rather than Facebook and LinkedIn. But if you’re running a serious business focused on successful results and business partners, LinkedIn is the best channel for you.
Research is the best option: measure your results to see who exactly is your target group, combine it with previous items, and try to find the best way. Sometimes you need to experiment surely, but don’t let it be a waste of time. Try to focus on research instead of pure luck.
You can’t think about developing a business and making a profit off it without a website. Not only will it give your business credibility, but it will also make it easier for all potential customers to become better acquainted with your work. The pandemic teaches us that you can do everything online: waiting in the queues in the past while you can make online shopping without wasting precious time, so e-commerce websites become the best partners for shopping. While all businesses develop online shopping, many of them don’t think about customer experience, although customers are the most important part of their success.
Implement a website in your digital strategy – make it more user friendly, easy to navigate, and fast. Today, time is money, so if your customer needs to wait for your website to load, it doesn’t matter that you have interesting content and stunning social media channels.
Choose a proper hosting provider that can support your website in the best way – read the reviews and inform yourself before you give trust. Hostinger has the best offers for all kinds of websites and the best uptime guarantee, so you could check out what customers say about it. The point is that all efforts are worthless if all aspects of your digital appearance don’t work properly.
Digital strategy can’t give the results overnight (nothing can) but following the latest trends, listening to customers, and making all parts of the chain working properly, you can expect long-time success.
About your budget, about your business, about your future. About everything. Making unrealistic expectations and plans that you can’t make happen are the worst possible options that you can do. The best option is to look at your work from all sides, and based on the real state of affairs, make a realistic plan of your digital performance. Taking too many bites can be bold, but dare to risk only when you are sure that you will succeed in your intentions.
Picking the right marketing strategy can lift your business to the stars, but you need to be patient, and realistic. In the sea of options, picking the right one can be stressful, but we hope that this post helped you to navigate to the proper strategy that will be effective and tailored by specific goals of your business.
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