Banding is a vitally important aspect of any business. If you look at the top brands around the world, you will see how iconic their branding is and how it’s been ironed into our minds. If you’re interested in discovering why it’s crucial to consider your colour palette when it comes to making key branding decisions for your business, check out this quiz from Banner World, or simply continue reading. As you’ll learn about how you can use the psychology of colours to attract the right audience for your brand.
How businesses need to consider their colour palette when making branding decisions:
The psychology behind different colours:
When it comes to branding decisions pick your colour palette wisely as each colour has different connotations and will appeal to different types of individuals.
Purple is associated with luxury and exclusivity as purple was historically a royal colour. If your brand offers premium products and services it’s well incorporating purple into your brand’s colour palette.
Blue is a relaxing colour and is seen as being trustworthy and dependable. If you want to give your business a serious edge and to be seen as an industry leader, you may want to use blue in your colour palette.
As you may have guessed the colour green is often associated with nature and is often used by global brands to signify the idea of growth. One company which uses green as its primary colour is the popular music streaming service Spotify.
Red is a strong, bold colour which projects confidence and urgency.
Yellow is seen as being a friendly optimistic cheerful colour. One global brand who uses yellow in their logo to promote their business is McDonalds which is famous for its golden arches which are bright yellow and signify happiness. As McDonalds want their potential customers to relate visiting McDonalds to feelings of happiness.
Orange is another colour which signifies happiness. The airline EasyJet uses orange in their colour palette so that customers will think of Easy Jet when they’re looking to book a happy vacation abroad.
Black and white:
As a combination black and white signify professionalism as they remind individuals of old school black and white newspapers. As black and white lack bright colors the combination also comes across as being direct and factual.
It’s a great idea to incorporate 3 colors in your brand’s logos and marketing so that you’ll be able to convey your brand’s top 3 qualities to your potential customers. As an example, the American fashion brand Tommy Hilfiger is known for using a blue, white and red colour palette which signifies the brands pride in its American origins.
The popular streaming service Netflix has a colour palette of red, white and black. The red reflects feelings of passion, while the white and black provide a contrast and signify that individuals can trust Netflix to be their preferred streaming service.
So if you were curious about selecting the right color combinations for your brand’s colour palette, hopefully you now have a basic understanding of how you can cleverly use colour to your business branding advantage. As there is an underlying psychology to how people perceive different colours and their qualities.