People might not be entirely away with it, but hospitality industry is one the fast growing ones in the present era and time. Hence, all the entities in the hospitality and travel industry need to be on their toes in order to benefit from the changes. A recent survey from the Tippie School of Management showed that more than 50% of all the travel are booked online.
This means that all the businesses need to search around for different online means to make the most out of their business. But staying online doesn’t entirely guarantee you success in the business world. There are a bunch of other things that one needs to be aware of in order to market expertly. Hence, here are some of the common hospitality marketing trends that helps the business have a step ahead;
- Mobile marketing is the new trend: It is not new that mobile customer experience has been rising with the advancement in technology. According to same latest stats published, the recent years have seen a 1000% rise in the mobile hospitality booking. Hotel booking have clearly been made through online means quite frequently. It will be in not time when companies completely shift to online means for booking and checking in purposes. No one wishes to surf around a new country in search for hotels and lodgings. It is better to book one before traveling to save yourself from the hassle.
- Real time marketing: There’s no better way to give customers the ideal experience then providing them with the real time marketing experience. Through visual means, it is possible to give customers the ideal experience of what they will be coming across. They can check out their hotels, lodgings, etc. and see if it is good enough for them.
- Customers expect personalization: There’s no better way to catch customer’s attention than by offering them their own choices. Through customization, people can enjoy their personal choices and make sure they enjoy it according to their terms. People can surf through the places online and ask for appropriate changes to get a dream experience.
- Dynamic email content: The best way to make the customers feel that they are important to the business is by giving them importance. One way to achieve this feat is by giving them personalize experience, as we discussed above. Sending customized emails to people is one of the top marketing tools used by some businesses. Normally, businesses try to send in standard emails to all their consumers that just does not add up to the marketing technique. Companies can try and influence their customer base by emailing them with maybe a personalized subject line, etc. This would definitely make them feel special and add up the business outcome.
These are some of the great hospitality marketing techniques that the businesses can use in order to succeed. While these may seem to be a great asset, the correct implementation of these is a key to success.
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